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Win with clarity.
Keys Creative is the political and public affairs division of Nameless Famous, leading campaigns that win and helping causes break through with purpose.
We bring disciplined creative direction, sharp messaging, and thoughtful execution — cutting through the noise, defining the message, and delivering creative that moves people and drives results.
Services
We engineer outcomes with winning tactics and tested strategy.
Campaign planning, advising and crisis architecture.
Physical media designed to land with impact and avoid the trash bin.
High-fidelity production for all screens. Targeted mobilization.
Visual identity systems and messaging that controls perception.
WORK
SAMPLES
Mail & Print
Spring Hill Tomorrow
Omni-channel healthcare public affairs campaign petitioning for a Certificate of Need.
Mitra Subedi -- Primary
Opposition contrast mail driving earned-media attention and suppressing primary turnout in a down-ballot KY race.
Anti-Cherlynn Stevenson
Three-piece GOPAC-funded hit series targeting vulnerabilities in KY-HD88 to defeat the State House Minority Leader.
Ginny Mulvey Woolridge
Full direct mail program: GOTV closer, public safety contrast, and a persuasion plan piece for a Louisville Metro Council race.
Kim Moser -- GOTV
Final-week GOTV mail piece for an incumbent state legislator -- maximizing base turnout heading into Election Day.
Chris Lewis -- Contrast
Contrast hit mail for a competitive KY legislative race drawing a sharp contrast on record and values.
Matt Nunn -- Experience
Positive bio mail piece emphasizing qualifications and record for a competitive state senate election.
Bridges -- All Talk
Contrast mail punching at an opponent's lack of record -- exploiting the gap between promises made and results delivered.
TV & Digital Video
All production by Alexander J. Keys, irrespective of copyright claims.
Lawless -- Jesse Huseth
Hard-hitting TV attack defining an opponent's record and creating a narrative that drove the final week news cycle.
Kim Moser -- Positive
Warm, issues-driven positive spot reinforcing brand and building coalition support for a KY state legislator.
Big Spending Bryan Goldberg
Define-and-attack TV spot exposing fiscal record -- a surgical contrast piece that moved polls in the final 10 days.
Marilyn Parker -- Positive
Bio-driven positive spot for a Louisville Metro Councilmember -- leading with values, record, and community credibility.
David Hawk -- Contrast
Sharp contrast TV spot for a TN state representative -- drawing a clear line between the candidates on core issues.
Radical Mata
Hard-hitting attack defining an opponent radical record for a competitive state legislative race.
Bought Bo
Contrast spot exposing special-interest ties and outside money in a competitive primary race.
Real Shaundelle Brooks
Positive bio spot building candidate identity and trust ahead of a competitive general election.
Only Allie
Closing positive spot reinforcing unique qualifications and making the contrast case in the final stretch.
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